Impala Skates: Campaign Assets   |   2024

Role: Creative Direction & Lead

For the White Ice Inline Skate campaign, I led the creative direction of a crisp, modern strategy that built on the success of our best-selling White Ice Rollerskate, evolving the story for a faster, sleeker ride.

As inline skating surged in popularity, the campaign introduced a clean and elevated look focused on everyday movement and that unmistakable California cool.

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MARKETING COMPONENTS

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Campaign Assets: Beachside park shoot featuring smooth paths, palm trees, and ocean breeze. Visuals captured the relaxed pace and bright aesthetic of the West Coast, tailored for use across digital, print, and social channels.

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Digital Strategy: Targeted social media, paid advertising, and email flows highlighting the transition from roller to inline, designed to engage loyal customers and attract new audiences.

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B2B Assets: Updated brand collateral and imagery kits for retail partners to refresh in-store presence and support new product visibility.

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