For the Sherbet Skates campaign, I led the creative direction of a nostalgic, high-vibe marketing strategy that captured the sugar-rush feeling of summer through colour, movement, and mood.

Inspired by a sherbet swirl, the campaign embraced a candy-coloured palette set against the retro streets of Miami, celebrating the golden-hour glow and carefree spirit of rolling with no destination.

​​​​

​​

MARKETING COMPONENTS

​

Campaign Assets: Location shoot with pastel pops and dynamic motion, capturing skaters in action under dreamy summer light. Visuals were created for use across social, digital, and print platforms.

​

Digital Strategy: Organic and paid social content, email campaigns, and influencer features designed to amplify the playful energy of the collection and build seasonal hype.

​​

B2B Assets: Branded toolkits and campaign imagery developed to support retail rollouts and drive visual consistency across stores.

​​