NNT Scrubs: 360-Degree Marketing Stratergy
2024 | Role: Creative Direction
For the collaboration with French artist Camille Pfister (@camillepfister), I created the campaign brief and concept for a limited-edition skateboard collection that merges art with skate culture. The campaign centered around Camille’s enchanting artwork of Naiads, water fairies, and aimed to appeal to both skateboard enthusiasts and art collectors. Given the niche skateboarding market, I crafted a more intimate, budget-conscious approach, focusing on using user-generated content (UGC) to organically engage people and build excitement around the release.
MARKETING COMPONENTS
Campaign Assets: Collaborative campaign visuals created using high-level imagery featuring Camille Pfister's original prints of Naiads on skateboards, capturing the magical mood of the designs. These assets were adapted for use across social media, the brand's website, and EDM (electronic direct mail) campaigns.
Digital Strategy: Social media content featuring user-generated content (UGC), organic influencer partnerships, and strategic paid ads to maximise reach while staying within budget. EDM campaigns were sent to targeted audiences with a focus on limited-edition product appeal.
B2B Assets: Custom assets designed to support retail partnerships, helping to display the unique skateboards and increase in-store visibility.
