For the Festive Summer campaign, I led the creative direction of a vibrant, high-energy marketing strategy that captured the carefree spirit of festival season, set against the dynamic backdrop of Miami.

Rooted in Jen Stark’s psychedelic art installation, the campaign delivered a retro-cool, technicolor experience that celebrated freedom, movement, and bold summer expression.

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MARKETING COMPONENTS

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Campaign Assets: On-location shoot within Jen Stark’s installation, featuring kinetic visuals that highlight colour, joy, and movement. Assets were created for use across digital, print, and out-of-home platforms.

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Digital Strategy: Social media rollouts, paid campaigns, email marketing, and influencer collaborations to maximise reach and tap into festival culture.​

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B2B Assets: Visually rich sales tools and lookbooks tailored for retail partners, designed to bring the campaign’s energy into storefronts.​​