NNT Annual Catalogue '23 - '24: Campaign Assets | 2023
Role: Assisting Creative Direction
Soft Focus
NNT Spring Summer '23 - '24 Catalogue
I collaborated closely with the Marketing Manager and the creative agency to bring a refined, 360-degree marketing strategy to life for the 2023–2024 NNT catalogue, redefining traditional tailoring for the modern professional.
Rooted in a vision of effortless sophistication, the campaign focused on soft silhouettes, luxe textured fabrics, and contemporary neutrals, reimagining workwear with a modern lens.
TEAM
Photography + Videography: @BisonCreative
MARKETING COMPONENTS
Campaign Assets: In-studio and on-location shoot directed in partnership with the creative agency, featuring relaxed crepe suiting styles captured through a clean, elevated aesthetic.
Digital Strategy: Social media rollout, targeted paid ads, EDMs, and organic content strategy to highlight the collection’s versatility and attract style-conscious professionals.
Talent & Production: Coordinated models and talent that reflected diverse, modern professionalism. Managed shot lists and production details to ensure creative alignment.
Visual Storytelling: Campaign focused on showcasing the contrast of smart structure with soft, luxurious detailing, positioning the collection as both elevated and approachable.
Retail & Catalogue Integration: Featured as the hero story in the 2023–2024 catalogue, with supporting assets developed for B2B use and in-store presentation.
Lead Engagement: Style guide downloads, newsletter sign-ups, and integrated product features to support customer engagement through digital touch points.
